Data Driven Campaign Management with Proven Results.
More Than 500,000 Hours of Experience at Your Service.
One of the fastest growing paid search channels today, Google Shopping has emerged as a truly effective and profitable form of e-commerce advertising. Granularity is a key tenet for success in this channel, and our team utilizes this approach to consistently produce meaningful results. We tailor and execute a strategy to support your business’s goals and make your products stand out on the web’s most popular price comparison service.
The Pure Digital Team have done a fabulous job scaling spend AND improving ROI for Bombas. They're not only incredibly responsive, but incredibly proactive as well.
Kate Huyett - Bombas VP of Advertising
How Do We Do What We Do
Our in-depth account audits uncover new strategies for improving campaign performance and efficiency. This extremely detailed process can yield solutions for current campaigns as well as plans for the future. We also take the time to go over our findings and answer any questions clients may have.
We build you a PPC strategy based on a thorough audit aligned with your business goals. Despite the complexity of your inventory, we use a strategic combination of manual and automation to maximize Shopping campaign efficiency and surpass your goals.
We walk you through this entire process, from data feed creation to optimizations. This includes real time monitoring and updating feeds on a daily basis to keep listings up to speed.
Campaign Structure & Bid Management
Advanced campaign structures are a product of extremely granular query sculpting. This requires strategic bidding, an extensive list of negative keywords, and the right campaign priorities. In addition to maximizing performance, sculpting queries when creating campaigns allocates the majority of the budget to profitable areas.
Ongoing research & Optimizations
We generate the most complete collections of data imaginable through daily performance monitoring, daily/weekly optimizations, and ongoing testing of new strategies.
Our Latest Proven Strategies
Product Feed Optimization is mandatory any Google Shopping Campaign. High volume keywords should be featured at the beginning of product titles, followed by top converting queries to ensure the ad is ranked highly. With the right bidding and keyword strategy, your shopping ads can double serve the most relevant queries.
Advanced campaign structure
Advanced Campaign Structures are a product of extremely granular query sculpting. This requires strategic bidding, an extensive list of negative keywords, and the right campaign priorities. In addition to maximizing performance, sculpting queries while creating campaigns directs the majority of your budget to profitable areas.
An advanced account structure makes it possible to bid on the search query level following fluctuations in search query performance. This approach revolves around campaign priority and negative keywords, both of which provide better control over general performance.
Campaign priority for Google Shopping Campaigns seems simple at first but it is actually a very advanced and complex concept. Our audits often reveal campaigns that have been structured well but their priority settings are not correct at all. Understanding how to capitalize on each priority level will take your e-commerce account a long way in the Google Shopping channel.
We consistently keep our ad spend under control through a series of strategies such as using filters to single out overspending products, creating ad schedules and adding overspending terms as negatives. We don’t simply “set it and forget it.”
AI (Smart Shopping Campaign)
Smart Shopping is one of Google’s newest campaign options. By applying automation and machine learning to standard Shopping and Display remarketing, Smart Shopping delivers the most relevant combinations of visual and textual assets within the Search, Display, YouTube, and Gmail channels. Initial tests have reported conversion values of more than 30% for roughly the same cost as other types of campaigns.
Our Case Studies
59% increase in sales,
34% decrease in CPA
Lack of a proper campaign structure restricted Power Air Fryer to grow in volume and get more profitable shopping sales.
137% increase in revenue,
5% decrease in ROAS
As the leaders in the pet holistic treatment industry, PWB wanted to capture more real estate and drive sales via the shopping channel.
135% increase in sales,
45% decrease in CPA
Copper Chef wanted to drive profitable sales through the shopping channel.