Data Driven Campaign Management with Proven Results.
More Than 500,000 Hours of Experience at Your Service.

One of the fastest growing paid search channels today, Google Shopping has emerged as a truly effective and profitable form of e-commerce advertising. Granularity is a key tenet for success in this channel, and our team utilizes this approach to consistently produce meaningful results. We tailor and execute a strategy to support your business’s goals and make your products stand out on the web’s most popular price comparison service.

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Client Testimonial

The Pure Digital Team have done a fabulous job scaling spend AND improving ROI for Bombas. They're not only incredibly responsive, but incredibly proactive as well.

Kate Huyett

Kate Huyett - Bombas VP of Advertising

How Do We Do What We Do

Account Audit

Our in-depth account audits uncover new strategies for improving campaign performance and efficiency. This extremely detailed process can yield solutions for current campaigns as well as plans for the future. We also take the time to go over our findings and answer any questions clients may have.

Strategic Vision

We build you a PPC strategy based on a thorough audit aligned with your business goals. Despite the complexity of your inventory, we use a strategic combination of manual and automation to maximize Shopping campaign efficiency and surpass your goals.

Feed Management

We walk you through this entire process, from data feed creation to optimizations. This includes real time monitoring and updating feeds on a daily basis to keep listings up to speed.

Campaign Structure & Bid Management

Advanced campaign structures are a product of extremely granular query sculpting. This requires strategic bidding, an extensive list of negative keywords, and the right campaign priorities. In addition to maximizing performance, sculpting queries when creating campaigns allocates the majority of the budget to profitable areas.

Ongoing research & Optimizations

We generate the most complete collections of data imaginable through daily performance monitoring, daily/weekly optimizations, and ongoing testing of new strategies.

Reporting and Support

Our dedicated team configures PPC reports with detailed performance insights for your short-term and long-term goals. These reports are delivered weekly, monthly, and whenever requested. Comprehensive performance indicators and regular meetings with a masterful account manager helps our team develop recommendations for strategy and overall business growth.

Our Latest Proven Strategies

Pure Digital has been accredited by Bing and Google

Google Partner
Bing
Trustpilot

Our Case Studies

Power Air Fryer

59% increase in sales,
34% decrease in CPA

Lack of a proper campaign structure restricted Power Air Fryer to grow in volume and get more profitable shopping sales.

Pet Wellbeing

137% increase in revenue,
5% decrease in ROAS

As the leaders in the pet holistic treatment industry, PWB wanted to capture more real estate and drive sales via the shopping channel.

Copper Chef

135% increase in sales,
45% decrease in CPA

Copper Chef wanted to drive profitable sales through the shopping channel.

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F.A.Q.

We usually start with an audit, in which we provide detailed analyses, recommendations for your account and strategies for the future. Due to the importance of historical performance data, we always adapt the existing account to the new structure and strategies rather than starting over, which would decrease efficiency.
Yes. While factors like the nature of the product, budget, profit margin and goals should definitely be considered, the product ultimately needs to be accessible. One reason is the fact that creating a shopping feed for a single product takes less time since it will only consist of title variations for that one product.
We recommend the use of feed automatization platform to clients with large inventories that are constantly changing in terms of price, products, and URLs.
Feed is updated every day.
Listing products in multiple countries is as simple as creating separate feeds in which prices will be adjusted to the country’s currency. We can also set up other requirements like a domain and merchant center to be linked to the AdWords account.