Data Driven Campaign Management with Proven Results.
More Than 500,000 Hours of Experience at Your Service.
Search engine marketing is always changing. Staying at the forefront of such a capricious channel is extremely difficult without sufficient knowledge or time invested.
Our team has spent endless hours and millions of dollars learning the inner workings of the Google, Bing, and Yahoo search platforms. Our experience, combined with a heavy focus on data analysis, keeps us one step ahead of this ever-evolving industry.
Client Testimonial
We've been a client of Pure Digital’s for several years now. They’ve been so great to us that we now think of them as more of a partner than just another client. Since our main focus is SEM, we can’t tell you how refreshing it is to work with a scrappy, knowledgeable team that, just like us, is actually willing to put in the effort required for reaching performance goals. Pure Digital clearly understands that a long-term partnership is one of the most important outcomes of a client’s success. Since day 1, the team was committed to growing in tandem with us, and we’ve both managed to flourish through their leadership.
James Winstead - LA Film School VP of Marketing
How Do We Do What We Do
Account Audit
First impressions set the precedent for any business relationship, so we take them very seriously. With an account audit, we become familiar with your account and reveal where the opportunities for actualizing your goals can be found.
Restructure
A strong account structure is the foundation for any high performing ad campaign. Years of experience have made us experts at determining which account structures are most conducive for growth, efficiency and overall performance.
Creative Planning
An ad campaign is useless if it does not drive users to your site or drives the wrong users. Creating high quality, high intent ad creative allows us to lower costs, increase conversion rate, and properly represent your product to the people searching for it.
Data Delivery
Customized reports explain the most important metrics for determining performance. We also develop reports that connect back and front end systems in order to spot correlations between ad clicks and conversions.
Communication
We know a lot about digital marketing, but no one knows your business as well as you. By streamlining communication channels, we form a collective of brain power with our advertising expertise and your industry knowledge. We are available 24/7, so clients should never feel like they are inconveniencing us by expressing a concern.
Testing
No matter how well an account is doing, we never get complacent, as complacency is the enemy of progress. We are always using a portion of spend to look for more ways to increase efficiency and performance.
Our Latest Proven Strategies
Quality Score
Quality Score is a primary factor for determining CPC. It is a culmination of three quality metrics: landing page experience, expected CTR, and ad relevance. We’ve developed a process that highlights the metrics that need to be optimized on a weekly basis in order to reach an average quality score of 7.5 - 8.5 for all 2+ converting non-branded keywords in a matter of months. This average quality score saves about 37% per click, compared to the Google benchmark score of 5.
| QS | CPC |
|---|---|
| 10 | Discounted by 50.00% |
| 9 | Discounted by 44.29% |
| 8 | Discounted by 37.50% |
| 7 | Discounted by 28.60% |
| 6 | Increased by 16.70% |
| 5 | Google Benchmark |
| 4 | Increased by 25.00% |
| 3 | Increased by 67.30 |
| 2 | Increased by 150.00% |
| 1 | Increased by 500.00% |
Attribution
Are you still on last click attribution in AdWords? Attribution can get pretty complicated, especially with longer sales cycles and a higher number of average clicks before purchase. We’ve developed a formula that allows us to easily determine the best attribution for your goals. The idea behind this selection process is rooted in selecting the correct attribution in the first place: Giving non-branded keywords the credit they deserve so you can decrease your non-branded CPAs and scale!
Keyword funnel optimization
Prioritizing keywords by low, mid and high funnels allows account managers to optimize towards different goals, since every keyword has a unique sales cycle. Grouping keywords in funnel themes also provides complete transparency at the campaign level.
Wasteful spending Via Queries
Your target audience’s gender, age, location, job, marital status – It all means nothing if the user is not searching for your product. We fully recognize the power of a search query, and not just from your customers. We also analyze the queries of users who will never convert or convert at too high of a cost. Our persistent negative keyword strategy continuously prevents unnecessary spend while keeping the account fresh with new queries.
Analyzing Max CPC VS Avg CPC
Manual bidding strategies within search ad platforms allow you to set a maximum bid for a click on a keyword level. What you are really selecting, however, is the maximum average CPC, or cost-per-click, that you are willing to pay. Understanding the difference between your maximum CPC and average CPC can save hundreds of thousands of dollars in unnecessary spend.
AI Technology
AI technology is a huge topic in the marketing world, with more and more optimizations entering automation. But AI can never replace living, breathing, platform experts. As early adopters of Google-based automated bidding strategies, we learned how to utilize this tool as not a one click solution but a powerful component for performance. Our team has the extensive experience required for implementing AI to your advantage and maximize exposure to high quality users.
Pure Digital has been accredited by Bing and Google
Our Case Studies
B2C E-commerce
3X increase in subscribers,
10% decrease in CPA
Internal attempts to build out non-branded campaigns were unsuccessful, and relying on their branded name for all sales would be detrimental to growth.
B2B Lead Generation
2X increase in leads,
50% decrease in CPL
By helping our client merge the data between their CRM system & Google Ads, we were able to optimize the account to increase efficiency and drive higher quality leads.
B2C Lead Generation
3X increase in Leads,
31% decrease in CPL
With helping merge their data between their CRM system & AdWords, we were able to optimize the account to increase efficiency and drive higher qualified leads.
F.A.Q.
