Who We Are

Pure Digital was founded in 2014 at the epicenter of digital marketing, New York City. Since then we’ve been on a mission to grow businesses and help our clients succeed.

Pure Digital is a performance-driven boutique marketing firm. We provide our clients with the attention and transparency they expect from a boutique firm, combined with the people, processes, and solutions of the caliber of the largest agencies. We are proud of our client base, which consists of industry-leading, established companies, as well as the most innovative funded startups. We work tirelessly to help these firms with their Google (SEM), Amazon, and Paid Influencer acquisition needs. Our passion for problem solving and exceptional customer service drives us to remain at the forefront, as well as help reshape the digital age of tomorrow.

Pure Digital story introduction

Why We’re Here

Pure Digital is not just another agency. We exist to give our clients a different, creative, and frankly better experience than what they are used to with traditional agencies. We are confident that from the moment you are on-boarded as a client, you’ll rest assured that your marketing needs are in the most capable and caring hands.

Meet Our Family

Powered by knowledge. Defined by people.

Pure Digital’s never-ending search for best-in-class creative thinkers from the digital marketing space has proven to be a key ingredient to our success. In our recruitment efforts, we look far wider than scanning for cookie-cutter perfect resumes, expanding our search to include ambitious and forward-thinking professionals with unique strengths and backgrounds. As a team, we have a very rigorous screening process for identifying the best candidates. We are experts in our domains, so any addition to the team needs to be a value-add – the type of person we are excited to work with, and stand to learn from ourselves.

Our Team

Pure Digital team member Benjamin Arabov
Benjamin Arabov
CEO

My name is Benjamin Arabov, and I am the founder and CEO of Pure Digital. I am driven by my passions for doing things others can’t and sharing my knowledge with my customers and team members. It is my personal mission to show hard working businesses the power of digital marketing when it is actually used correctly. Rather than just a “business partner,” I like to think of myself as a close friend helping people save money and introduce their amazing products to their customers. Earning the reputation of an industry leader in digital acquisition problem solving is just a bonus.

Pure Digital team member Michelle Greenberg
Michelle Greenberg
Director of Operations

My name is Michelle Greenberg, and I am the Director of Operations at Pure Digital. I’ve been managing PPC accounts for nearly a decade, largely because of my ability to quickly understand what clients are looking for. Trusting someone to manage your marketing budget is a big deal, so I take this responsibility very seriously. Every day, I am lucky enough to interact with businesses I am passionate about and help them grow, and not just in terms of revenue and efficiency. I strive to create spending strategies capable of improving all elements of my clients’ businesses, which is the definition of true success in this industry.

Pure Digital team member Michal Dzieciolowski
Michal Dzieciolowski
Director of PPC Growth

My name is Michael Dzieciolowski, and I am the Director of PPC Growth at Pure Digital. Exposed to technology at a young age, I became fascinated with computers and how they facilitate human interaction. Working in SEM gives me the opportunity to analyze consumer behavior through trends and incorporate that data into major initiatives, like launching new products or building the best ecommerce experience. Thanks to my familiarity with the latest tracking tools and advertising capabilities, clients can count on me to learn as much as possible about their target audience and overcome any SEM-related issue that comes to hand.

Pure Digital team member Valentin Kurdov
Valentin Kurdov
Director of PPC Innovation

My name is Valentin Kurdov, and I am the Director of PPC Innovation at Pure Digital. My technical background has bestowed me with a detail-oriented, problem solving ability that allows me to meet unexpected challenges on a constant basis. Innovation in PPC begins with account structure, so I am always digging deeper and deeper into account specifics to reach bigger goals. The ideal structure often comes from the perfect mix of analysis and creativity. After deriving meaningful conclusions from the tiniest details, I have the pleasure of developing new strategies to capitalize on the best opportunities for growth.

Pure Digital team member Sean Levinson
Sean Levinson
Head of Content Development

My name is Sean Levinson, and I am Pure Digital’s Head of Content Development. One of my central goals for every project is proving that, contrary to popular belief, you don’t have to sacrifice quantity for quality. For almost ten years, I’ve been delivering high volumes of high quality content on various topics, from science to current events to finance. SEO is known as a “wild beast” but it can be tamed with the right combination of compelling titles and trending subject areas. Give me a company that sells exceptional products or services, and I’ll have a new idea for that company to address on a daily basis.

Pure Digital team member Marc Berolo
Marc Berolo
Sr. Account Manager (SEM)

My name is Marc Berolo, and I am the Senior Account Manager of Pure Digital’s SEM channel. Thanks to my entrepreneurial background, I am well-aware as to how difficult it is to maintain a sensitive budget while making wise but lucrative spending decisions. My clients often refer to me as a perfectionist due to my ultra-meticulous attitude, especially in regards to account optimizations. I only settle for the highest quality of performance and I am constantly teaching myself all there is to know about every relevant tool or platform. When a new player enters the digital marketing game, I make it my personal mission to become an expert in that facet as well.

Pure Digital team member Mia Parcela
Mia Parcela
Sr. Account Manager (Shopping)

My name is Mia Percela, and I am the Senior Account Manager of Pure Digital’s Shopping channel. I have always held myself to the highest of standards when it comes to client satisfaction, so I welcome the pressure associated with my position. This outlook has motivated me to continuously break revenue records and ensure massive ROIs for budgets of all sizes. I encourage clients to increase their expectations for profitability when an account is under my control. The first step in this direction is paying extraordinary attention to detail, and taking the time to thoroughly analyze every discernible pattern or irregularity.

Pure Digital team member Fred Charles
Fred Charles
Team Lead, Reporting

My name is Fred Charles, and I am the Lead Reporter for Pure Digital. Thanks to my vast knowledge of Microsoft Excel, I have created a series of templates that allow managers to quickly discern important information about consumer behavior, ad performance, and budget allocation. Since managers rely on my data to support their every decision, I take extra measures to ensure my accuracy and speed are never compromised.

Pure Digital team member Wakimba Davenport
Wa Kimba Davenport
Account Manager (SEM)

My name is Wakimba Davenport, and I am an Account Manager for Pure Digital’s SEM channel. Much of my success in digital marketing can be attributed to my knack for communicating with different types of people. Strong partnerships are essential for meeting ambitious goals and determining what works and what doesn’t for certain industries. I always make it clear to new clients that I will study their audience’s spending habits until I can call myself a legitimate expert. With every extraordinary product comes a customer, and I absolutely love the challenge of uncovering the latter part of that equation.

Pure Digital team member Juan Zumaeta
Juan Zumaeta
Account Analyst (SEM)

My name is Juan Zumaeta, and I am an Account Analyst for Pure Digital’s SEM channel. My favorite digital marketing puzzle to solve is crafting ad copy. The sight of a high quality ad is truly a wonder to behold. Extensive research puts me inside the mind of the average consumer, which is almost as fun as figuring out the kind of copy that individual is looking for and maximizing conversions. Thanks to years of practice, these tasks are the farthest thing from tedious endeavors. Each correct ad copy formula provides yet another consumer insight that can be applied to my next project.

Profile picture of Sam Bucco
Sam Bucco
Account Analyst (Shopping)

My name is Sam Bucco, and I am an Account Analyst for Pure Digital’s Shopping channel. I specialize in utilizing strategic bidding, granular query sculpting and negative keywords to create ads that effectively stand out from the competition. Adhering to these fundamentals has proven to solicit unprecedented increases in demand in shockingly short periods of time. By staying up to speed with the ever-evolving digital marketing landscape along with the mistakes of my top competitors, I am never caught off guard by a new requirement for success.

Pure Digital team member Devlin Byrne
Devlin Byrne
Account Manager (SEM)

My name is Devlin Byrne, and I am an Account Manager for Pure Digital’s SEM channel. I knew digital marketing was for me when I realized how incredible it feels to turn on your computer and find out that your hard work is directly benefiting a trusted partner. The tremendous patience and contemplative thought required for putting strategies into reality is a thrill as well. I thrive under the challenges of a new product or a new trend in demand. When going the extra mile means constantly monitoring data and making changes at a moment’s notice, I am most definitely prepared to exceed expectations every day.

Pure Digital team member Lisa Tully
Lisa Tully
Account Manager (SEM)

My name is Lisa Tully, and I am an Account Manager for Pure Digital’s SEM channel. Different elements of digital marketing are a huge presence in everyone’s life, and I love learning more about how deep this connection goes. The way a company’s target audience behaves online is an extremely important piece of knowledge, especially for increasing conversions and profitable sales. Being responsible for supplying this knowledge is very motivating. Given its significance, I am always willing to conquer whatever obstacle is inhibiting my client’s grasp of consumer behavior.

Profile picture of James Helder
James Helder
Account Manager (Shopping)

My name is James Helder, and I am an Account Manager for Pure Digital’s Shopping channel. The popularity of Google Shopping has skyrocketed because of people like myself and my fellow managers: We continuously prove that taking the time to devote proper attention to certain areas, like negative keywords, bid management and campaign priorities, can achieve unprecedented success in terms of revenue and profitability. My extensive experience with different sized inventories enables me to keep spend under control no matter how many products we are looking to promote.

Profile picture of Daniel Haymov
Daniel Haymov
Account Analyst (SEM)

My name is Daniel Hayimov, and I am an Account Analyst for Pure Digital’s SEM channel. Once I learned how difficult it is to ensure that your ads always show up for the right users, I set out to become a wizard at Google AdWords. Early on, I developed a talent for picking out the most relevant keywords for different verticals. I also learned the importance of testing, since maximum efficiency is often achieved by having to run as few tests as possible before determining the best strategy. To do this, you have to know what kind of tests to launch, and that just so happens to be my specialty.

Our Core Values

P

Partnership You
Can Trust

U

Unafraid of Change

R

Rapid Results

E

Experts In Our
Channel

Our Secret

Skin in the Game

Account manager compensation is directly tied to client performance – we only succeed when our clients succeed.

Top 5% of Talent​

We uphold the highest standards for our new recruits, and expect the absolute highest quality work from every member of the team. We at Pure Digital strive to be the very best in our field, continuously reminding our clients why they chose us over another firm.

Partnership

We know digital marketing, but you know your business best. A major component of account growth is maintaining a true partnership with our clients. Having fluid, consistent, and honest conversations with our clients is key to success.

Transparency

Custom reporting provides all team members with performance data – down to the dollar.

Communication

We create Slack channels for each client to streamline communication, encourage collaboration of diverse ideas, and maintain a strong sense of unity.

Adaptiveness

Our emphasis on remaining adaptive in an environment where winning digital marketing strategies are constantly evolving drives the superior results we are able to achieve for our clientele.

Problem Solving with Data

Every decision we make is 100% based on data. This may seem self-evident, but you would be surprised to learn the share of account managers who base optimization decisions on personal opinion.

Out-of-the-box Thinking

We’re constantly developing new account structures, A/B testing, discussing our latest findings, and putting our collective mind together in order to maintain the innovative mentality required for a best-in-class digital agency.

Pure Digital has been accredited by Bing and Google

Google Partner
Bing
Quill Engage
Dialog Tech
Steelhouse
Criteo

Mission Statement & Goals

Pure Digital’s mission is to stand out from other agencies by applying our core values to our work:

P – Partnership you can trust
U – Unafraid of Change
R – Rapid Results
E – Experts in our channel

Our goal is to stand at the forefront of digital marketing by not only adapting the latest trends, but to act as trendsetters through proprietary means of innovation. We’re constantly developing new account structures, A/B testing, discussing our latest findings, and utilizing our collective strength in order to drive the execution needed to be a best in class digital agency. The methodology behind setting up our accounts is constantly evolving, as new ideas emerge and industry-wide practices change. We strive put our clients at ease, to trust us as they would a close friend or family member. We like to keep our conversations open and honest, and aim to deliver fast turnaround times whenever possible. However, when needed, we will take the extra time to make sure our clients reach the desired outcome.