Who We Are

My name is Benjamin Arabov, and I am the founder and CEO of Pure Digital. I am driven by my passions for doing things others can’t and sharing my knowledge with my customers and team members. It is my personal mission to show hard working businesses the power of digital marketing when it is actually used correctly. Rather than just a “business partner,” I like to think of myself as a close friend helping people save money and introduce their amazing products to their customers. Earning the reputation of an industry leader in digital acquisition problem solving is just a bonus.

My name is Michelle Greenberg, and I am the Director of Operations at Pure Digital. I’ve been managing PPC accounts for nearly a decade, largely because of my ability to quickly understand what clients are looking for. Trusting someone to manage your marketing budget is a big deal, so I take this responsibility very seriously. Every day, I am lucky enough to interact with businesses I am passionate about and help them grow, and not just in terms of revenue and efficiency. I strive to create spending strategies capable of improving all elements of my clients’ businesses, which is the definition of true success in this industry.

My name is Michael Dzieciolowski, and I am the Director of PPC Growth at Pure Digital. Exposed to technology at a young age, I became fascinated with computers and how they facilitate human interaction. Working in SEM gives me the opportunity to analyze consumer behavior through trends and incorporate that data into major initiatives, like launching new products or building the best ecommerce experience. Thanks to my familiarity with the latest tracking tools and advertising capabilities, clients can count on me to learn as much as possible about their target audience and overcome any SEM-related issue that comes to hand.

My name is Matthew Samoohi, and I am the COO of Pure Digital. I work closely with our CEO, Benjamin, to uphold the highest standards of performance across the board while ensuring our daily operations run smoothly. Years of experience with business growth have taught me the importance of a vibrant culture and crystal clear vision of the future. I am firmly dedicated to implementing both of these strengths in our individual and collaborative efforts. Strategically working towards our goals by keeping our systems and operations in top shape is what gets me excited about coming to work every day.

My name is Valentin Kurdov, and I am the Director of PPC Innovation at Pure Digital. My technical background has bestowed me with a detail-oriented, problem solving ability that allows me to meet unexpected challenges on a constant basis. Innovation in PPC begins with account structure, so I am always digging deeper and deeper into account specifics to reach bigger goals. The ideal structure often comes from the perfect mix of analysis and creativity. After deriving meaningful conclusions from the tiniest details, I have the pleasure of developing new strategies to capitalize on the best opportunities for growth.

My name is Sean Levinson, and I am Pure Digital’s Head of Content Development. One of my central goals for every project is proving that, contrary to popular belief, you don’t have to sacrifice quantity for quality. For almost ten years, I’ve been delivering high volumes of high quality content on various topics, from science to current events to finance. SEO is known as a “wild beast” but it can be tamed with the right combination of compelling titles and trending subject areas. Give me a company that sells exceptional products or services, and I’ll have a new idea for that company to address on a daily basis.

My name is Marc Berolo, and I am the Senior Account Manager of Pure Digital’s SEM channel. Thanks to my entrepreneurial background, I am well-aware as to how difficult it is to maintain a sensitive budget while making wise but lucrative spending decisions. My clients often refer to me as a perfectionist due to my ultra-meticulous attitude, especially in regards to account optimizations. I only settle for the highest quality of performance and I am constantly teaching myself all there is to know about every relevant tool or platform. When a new player enters the digital marketing game, I make it my personal mission to become an expert in that facet as well.

My name is Mia Percela, and I am the Senior Account Manager of Pure Digital’s Shopping channel. I have always held myself to the highest of standards when it comes to client satisfaction, so I welcome the pressure associated with my position. This outlook has motivated me to continuously break revenue records and ensure massive ROIs for budgets of all sizes. I encourage clients to increase their expectations for profitability when an account is under my control. The first step in this direction is paying extraordinary attention to detail, and taking the time to thoroughly analyze every discernible pattern or irregularity.

My name is Fred Charles, and I am the Lead Reporter for Pure Digital. Thanks to my vast knowledge of Microsoft Excel, I have created a series of templates that allow managers to quickly discern important information about consumer behavior, ad performance, and budget allocation. Since managers rely on my data to support their every decision, I take extra measures to ensure my accuracy and speed are never compromised.

My name is Wakimba Davenport, and I am an Account Manager for Pure Digital’s SEM channel. Much of my success in digital marketing can be attributed to my knack for communicating with different types of people. Strong partnerships are essential for meeting ambitious goals and determining what works and what doesn’t for certain industries. I always make it clear to new clients that I will study their audience’s spending habits until I can call myself a legitimate expert. With every extraordinary product comes a customer, and I absolutely love the challenge of uncovering the latter part of that equation.

My name is Juan Zumaeta, and I am an Account Analyst for Pure Digital’s SEM channel. My favorite digital marketing puzzle to solve is crafting ad copy. The sight of a high quality ad is truly a wonder to behold. Extensive research puts me inside the mind of the average consumer, which is almost as fun as figuring out the kind of copy that individual is looking for and maximizing conversions. Thanks to years of practice, these tasks are the farthest thing from tedious endeavors. Each correct ad copy formula provides yet another consumer insight that can be applied to my next project.

My name is Sam Bucco, and I am an Account Analyst for Pure Digital’s Shopping channel. I specialize in utilizing strategic bidding, granular query sculpting and negative keywords to create ads that effectively stand out from the competition. Adhering to these fundamentals has proven to solicit unprecedented increases in demand in shockingly short periods of time. By staying up to speed with the ever-evolving digital marketing landscape along with the mistakes of my top competitors, I am never caught off guard by a new requirement for success.

My name is Devlin Byrne, and I am an Account Manager for Pure Digital’s SEM channel. I knew digital marketing was for me when I realized how incredible it feels to turn on your computer and find out that your hard work is directly benefiting a trusted partner. The tremendous patience and contemplative thought required for putting strategies into reality is a thrill as well. I thrive under the challenges of a new product or a new trend in demand. When going the extra mile means constantly monitoring data and making changes at a moment’s notice, I am most definitely prepared to exceed expectations every day.

My name is Nelson Guste, and I run media here at Pure Digital. At the early age of 16, I created one of the world’s most popular content hubs for fashion and monetized it with affiliate marketing and media buying. It was during this experience that I fell in love with performance marketing. Since then, I have helped businesses literally solve hundreds of different problems with media buying. Using a holistic approach, I incorporate innovative media techniques from multiple niches to drive growth. Staying up to date with media buying ultimately allows Pure Digital to remain an industry leader in media buying.

My name is Lisa Tully, and I am an Account Manager for Pure Digital’s SEM channel. Different elements of digital marketing are a huge presence in everyone’s life, and I love learning more about how deep this connection goes. The way a company’s target audience behaves online is an extremely important piece of knowledge, especially for increasing conversions and profitable sales. Being responsible for supplying this knowledge is very motivating. Given its significance, I am always willing to conquer whatever obstacle is inhibiting my client’s grasp of consumer behavior.

My name is James Helder, and I am an Account Manager for Pure Digital’s Shopping channel. The popularity of Google Shopping has skyrocketed because of people like myself and my fellow managers: We continuously prove that taking the time to devote proper attention to certain areas, like negative keywords, bid management and campaign priorities, can achieve unprecedented success in terms of revenue and profitability. My extensive experience with different sized inventories enables me to keep spend under control no matter how many products we are looking to promote.

My name is Daniel Hayimov, and I am an Account Analyst for Pure Digital’s SEM channel. Once I learned how difficult it is to ensure that your ads always show up for the right users, I set out to become a wizard at Google AdWords. Early on, I developed a talent for picking out the most relevant keywords for different verticals. I also learned the importance of testing, since maximum efficiency is often achieved by having to run as few tests as possible before determining the best strategy. To do this, you have to know what kind of tests to launch, and that just so happens to be my specialty.