Get Access to Our Ultimate 100-page Guide on How to Rebuild & Grow Your SEM & Shopping Campaigns
Using data-driven strategies backed by over $100 million in spend, we have created a step-by-step guide for deriving the most meaningful insights from your AdWords data in order to increase efficiency, channel revenue, and profits.
Overview of Processes
We at Pure Digital deploy an average of 40% more resources than the average agency. Your team will always consist of dedicated experts in each individual marketing channel, as opposed to inexperienced salespeople or generic project managers.
Flow of Communication
We create Slack channels for each client to streamline communication, encourage collaboration of diverse ideas, and maintain a strong sense of unity. Our teams act on the principle of full transparency, giving our clients an unobstructed view of our processes.
Our streamlined project workflow facilitates our remarkable turnaround time of 24-48 hours, compared to the industry standard of 2-4 weeks. Attributable to our tremendous attention to detail, we are able to turn ideas into reality at an unrivaled pace, without sacrificing quality.
Innovative and Technology Driven
We are constantly on the lookout for new technology to improve our processes. The technology that is already ubiquitous in the industry is not enough- we strive to stay at the forefront of innovation by acting quick to adopt new systems and data analysis tools.
Google makes $100 billion in Google AdWords spend every year. 66%* of that of that is wasted on non-performing queries & targets.*averaged based on hundredths of audited accounts by Pure Digital
We turn wasteful spending into unprecedented growth
Years of experience and an annual management budget of over $100 million have allowed us to develop strategies that cut wasteful spending and push your savings towards queries and targets that drive incremental account growth through profitable revenue.
Why Choose Pure Digital
- Clients First, Partners Always: We act as an extension of your marketing team
- Customer Service: Encounter a problem at 9pm on a Friday? We’re on it
- Transparency: We’ll tell you when things are good, but more importantly, flag opportunities for improvement so we can quickly bridge those gaps
- Performance Driven: Our mission is rooted in spending your capital conservatively, as if it were our own
- Just Another Client: No true partnership or individualized strategy
- Customer Service: You can’t reach your account manager outside narrow and rigid hours of operation
- Lack of Transparency: Fails to mention bad news, selectively highlighting good news
- Takes the Easy Way Out: Applies a one-size-fits-all approach to your budget, spending the bulk of it on non-performing targets without committing resources to curate a strategy that fits your unique needs
We've been a client of Pure Digital’s for several years now. They’ve been so great to us that we now think of them as more of a partner than just another client. Since our main focus is SEM, we can’t tell you how refreshing it is to work with a scrappy, knowledgeable team that, just like us, is actually willing to put in the effort required for reaching performance goals. Pure Digital clearly understands that a long-term partnership is one of the most important outcomes of a client’s success. Since day 1, the team was committed to growing in tandem with us, and we’ve both managed to flourish through their leadership.James Winstead VP of Marketing - LA Film School
It's rare to come across a team that takes their clients’ success so personally. I've had the pleasure of working with Pure Digital across a number of projects and if I had to sum up the whole experience with one phrase, it would have to be “ridiculously efficient.” I would highly recommend Pure Digital for anyone who is looking with a truly driven, hard-working team.Darcy Foster CEO - Pet Wellbeing
Too many companies under appreciate the value of a talented media buying team. But this is an indispensable resource for us, especially as a startup. After spending years building the foundation and preparing to launch, what’s the next thing we need? Traffic! Without efficient, high quality traffic, we would be out of business. The team over at Pure Digital runs our SEM and has helped us grow since the day we first launched. If it wasn’t for Pure Digital, we wouldn’t have been able to scale to a team of over 60 people with plenty of customers to serve. We are forever grateful for the support.Greg Dybec CMO - Wing Tel
Pure Digital helped us finally get back on track with our PPC and online marketing efforts. They showed us how to cut out excess spend while increasing our ROI. By going the extra mile for PPC, the team allowed us to build a better overall customer experience in the process.Scott Andrews CEO - Ace Exhibits
I've worked with Pure Digital for over a year now, and through half a dozen marketing programs. What I like most about Pure Digital is the collaborative and out-of-the-box perspective that they bring to every campaign. I don't think of them as my "search engine marketing" (SEM) vendor. I think of them as a true marketing partner that is legitimately committed to helping me reach my sales and profitability targets.Jonty Yamisha CMO - Coverdell
The Pure Digital Team have done a fabulous job scaling spend AND improving ROI for Bombas. They're not only incredibly responsive, but incredibly proactive as well.Kate Huyett VP of Advertising - Bombas
Working with the team at Pure Digital has been a great experience. We have dealt with many SEM companies in the past and they all promised better results than our partner at the time. Pure Digital was the only company that actually delivered on those promises, and the knowledge they shared has made us better at our jobs. Looking forward to more great results as we grow with them.Abe Weinzimer VP of Advertising - DCAP Insurance
I've had terrible experiences outsourcing my digital marketing needs in the past but my responsibilities at my company became so overwhelming that in order to grow, I had to hire someone to help me. When speaking with Pure Digital for the first time, I could tell right away that they knew the digital marketing landscape very well, so I wouldn't have to micro-manage them. Three years later, I can confidently say that I’ve found a true partner in digital marketing. I'm glad I chose to hire help, and I'm glad I chose Pure Digital. They're smart, innovative, dedicated, and unbelievably hard-working. They've earned my trust moving forward, and that's not an easy thing to do. I would recommend them to anyone I know with a huge stamp of approval.Daniel Samoohi CMO - Financial Banking Industry
Our business goals have become Pure Digital's business goals. It is a pleasure to work with a team that takes our success personally.Avery Smith President - DentalInsurance.com
We researched pay per click marketing companies for a few months before deciding on Pure Digital. So glad we did! We get the attention that you would expect from a small firm with the skills, knowledge, and tools of the largest agencies. In addition to increasing sales and profitability, the team has educated us about the right methods for achieving our goals and it seems like we are just going to keep on growing! I would give six stars if I could.Dave Levine CEO - Levine & Co
Pure Digital knows the online marketing space better than any company I’ve worked with in the last ten years. They quickly streamlined our account and brought in CPAs that were well below what we’d seen thus far. All of our questions were answered in a straightforward way and any changes we requested took place in a matter of hours, not days. In the end, they under promised and over delivered, which is not something you see very often in this business.Shawn Patrick General Manager - DentalInsurance.com
When we need help or have questions, the Pure Digital team is there to give answers and then take it a step further! Since the beginning of our partnership, we've seen a decrease in spend with an increase in ROI. We couldn't be happier with their insights and efforts towards all of our campaigns; whether it's SEM-related or not.Tom Hand General Manager - Ace Exhibits
The guys at Pure Digital are talented and have a real passion for what they do. The end result is a real effective passion for you and your company's goals. We often consider them part of our team, not a 3rd party agency.Rob Ackerley Director of Advertising - Pet Wellbeing
Our Services & A Couple of Key Strategies for Each
Quality Score is a primary factor for determining CPC. It is a culmination of three quality metrics: landing page experience, expected CTR, and ad relevance. We’ve developed a process that highlights the metrics that need to be optimized on a weekly basis in order to reach an average quality score of 7.5 - 8.5 for all 2+ converting non-branded keywords in a matter of months. This average quality score saves about 37% per click, compared to the Google benchmark score of 5.View Full Service Page
|10||Discounted by 50.00%|
|9||Discounted by 44.29%|
|8||Discounted by 37.50%|
|7||Discounted by 28.60%|
|6||Increased by 16.70%|
|4||Increased by 25.00%|
|3||Increased by 67.30|
|2||Increased by 150.00%|
|1||Increased by 500.00%|
Are you still on last click attribution in AdWords? Attribution can get pretty complicated, especially with longer sales cycles and a higher number of average clicks before purchase. We’ve developed a formula that allows us to easily determine the best attribution for your goals. The idea behind this selection process is rooted in selecting the correct attribution in the first place: Giving non-branded keywords the credit they deserve so you can decrease your non-branded CPAs and scale!View Full Service Page
Product Feed Optimization is essential for any successful Google Shopping Campaign. High volume keywords should be featured in the beginning of product titles, followed by top converting queries to ensure the ad is ranked highly.View Full Service Page
Advanced Campaign Structure
Advanced Campaign Structures are a product of extremely granular query sculpting. This requires strategic bidding, an extensive list of negative keywords, and the right campaign priorities. In addition to maximizing performance, sculpting queries while creating campaigns directs the majority of your budget to profitable areas.View Full Service Page
Structure is pivotal to performance and growth for any Sponsored Product or Sponsored Brand account. We’ve designed a structure with proven results, regardless of whether it’s implemented to a single campaign or your entire account. Its various elements include competitor analysis, option targeting, reporting needs, and overall goals. This structure ultimately optimizes management and increases efficiency without compromising capacity for growth.View Full Service Page
Amazon’s AI extends the reach of your keywords and enables you to bid up on keywords by over 900% to reach the top of search or product pages. You can even use AI to bid on complementary or substitute product pages. We believe every Amazon campaign should include an AI-driven automatic campaign with dynamic bidding, which gathers crucial performance data. Once queries are analyzed, we can consult this data to determine how aggressive our next bid adjustments need to be.View Full Service Page
Highlights from 2018
(Average figures, Comparing YoY, Across All Clients)
Featured Case Study - LA Film School
Driving Off Campus & On Campus Leads for a Privately Owned Film School
LA Film School contacted us with several inefficiencies: excessive low quality leads, insufficient sales volume, and a lack of data merging between their CRM system & AdWords, which is necessary for analyzing queries by sales, not just leads.
Our Case Studies
550% increase in subscribers
in the first 6 months
Internal attempts to build out non-branded campaigns were unsuccessful, and relying on their branded name for all sales would be detrimental to growth.
85% increase in sales,
117% decrease in CPL
By helping National Bankcard merge the data between their CRM system & AdWords, we were able to optimize the account to increase efficiency and drive higher quality leads.
265% increase in leads,
33% decrease in CPL
In this ever-changing price auction landscape, we’ve been tasked with delivering superior results year after year. Over the course of this partnership with four years and counting, the agenda has had but one focal point: sell more home warranty policies.
143% increase in Revenue,
41% decrease in CPA
Changing the method of optimizations based on Ace Exhibit's long sales cycles and overcoming attribution challenges led us generate more business for less.
The Core Team
My name is Benjamin Arabov, and I am the founder and CEO of Pure Digital. I am driven by my passions for doing things others can’t and sharing my knowledge with my customers and team members. It is my personal mission to show hard working businesses the power of digital marketing when it is actually used correctly. Rather than just a “business partner,” I like to think of myself as a close friend helping people save money and introduce their amazing products to their customers. Earning the reputation of an industry leader in digital acquisition problem solving is just a bonus.
My name is Michelle Greenberg, and I am the Director of Operations at Pure Digital. I’ve been managing PPC accounts for nearly a decade, largely because of my ability to quickly understand what clients are looking for. Trusting someone to manage your marketing budget is a big deal, so I take this responsibility very seriously. Every day, I am lucky enough to interact with businesses I am passionate about and help them grow, and not just in terms of revenue and efficiency. I strive to create spending strategies capable of improving all elements of my clients’ businesses, which is the definition of true success in this industry.
My name is Michael Dzieciolowski, and I am the Director of PPC Growth at Pure Digital. Exposed to technology at a young age, I became fascinated with computers and how they facilitate human interaction. Working in SEM gives me the opportunity to analyze consumer behavior through trends and incorporate that data into major initiatives, like launching new products or building the best ecommerce experience. Thanks to my familiarity with the latest tracking tools and advertising capabilities, clients can count on me to learn as much as possible about their target audience and overcome any SEM-related issue that comes to hand.
My name is Valentin Kurdov, and I am the Director of PPC Innovation at Pure Digital. My technical background has bestowed me with a detail-oriented, problem solving ability that allows me to meet unexpected challenges on a constant basis. Innovation in PPC begins with account structure, so I am always digging deeper and deeper into account specifics to reach bigger goals. The ideal structure often comes from the perfect mix of analysis and creativity. After deriving meaningful conclusions from the tiniest details, I have the pleasure of developing new strategies to capitalize on the best opportunities for growth.
My name is Sean Levinson, and I am Pure Digital’s Head of Content Development. One of my central goals for every project is proving that, contrary to popular belief, you don’t have to sacrifice quantity for quality. For almost ten years, I’ve been delivering high volumes of high quality content on various topics, from science to current events to finance. SEO is known as a “wild beast” but it can be tamed with the right combination of compelling titles and trending subject areas. Give me a company that sells exceptional products or services, and I’ll have a new idea for that company to address on a daily basis.
My name is Marc Berolo, and I am the Senior Account Manager of Pure Digital’s SEM channel. Thanks to my entrepreneurial background, I am well-aware as to how difficult it is to maintain a sensitive budget while making wise but lucrative spending decisions. My clients often refer to me as a perfectionist due to my ultra-meticulous attitude, especially in regards to account optimizations. I only settle for the highest quality of performance and I am constantly teaching myself all there is to know about every relevant tool or platform. When a new player enters the digital marketing game, I make it my personal mission to become an expert in that facet as well.
My name is Mia Percela, and I am the Senior Account Manager of Pure Digital’s Shopping channel. I have always held myself to the highest of standards when it comes to client satisfaction, so I welcome the pressure associated with my position. This outlook has motivated me to continuously break revenue records and ensure massive ROIs for budgets of all sizes. I encourage clients to increase their expectations for profitability when an account is under my control. The first step in this direction is paying extraordinary attention to detail, and taking the time to thoroughly analyze every discernible pattern or irregularity.
My name is Fred Charles, and I am the Lead Reporter for Pure Digital. Thanks to my vast knowledge of Microsoft Excel, I have created a series of templates that allow managers to quickly discern important information about consumer behavior, ad performance, and budget allocation. Since managers rely on my data to support their every decision, I take extra measures to ensure my accuracy and speed are never compromised.