Who is Pure Digital?

Our values that we live by

hard work, teamwork, flexibility, attention to detail, integrity, data first & service focused.

We are extremely focused

We drive high quality SEM sales at scale while hitting acquisition goals.

Overview of Processes

Group of people forming a dedicated team

Dedicated Teams

We at Pure Digital deploy an average of 40% more resources than the average agency. Your team will always consist of dedicated experts in each individual marketing channel, as opposed to inexperienced salespeople or generic project managers.

Flow of Communication

We create Slack channels for each client to streamline communication, encourage collaboration of diverse ideas, and maintain a strong sense of unity. Our teams act on the principle of full transparency, giving our clients an unobstructed view of our processes.

Rapid Execution

Our streamlined project workflow facilitates our remarkable turnaround time of 24-48 hours, compared to the industry standard of 2-4 weeks. Attributable to our tremendous attention to detail, we are able to turn ideas into reality at an unrivaled pace, without sacrificing quality.

Innovative and Technology Driven

We are constantly on the lookout for new technology to improve our processes. The technology that is already ubiquitous in the industry is not enough- we strive to stay at the forefront of innovation by acting quick to adopt new systems and data analysis tools.

Who We Help

Why Choose Pure Digital

Clients First, Partners Always: We act as an extension of your marketing team
Customer Service: Encounter a problem at 9pm on a Friday? We’re on it
Transparency: We’ll tell you when things are good, but more importantly, flag opportunities for improvement so we can quickly bridge those gaps
Performance Driven: Our mission is rooted in spending your capital conservatively, as if it were our own

Traditional Agency

Just Another Client: No true partnership or individualized strategy
Customer Service: You can’t reach your account manager outside narrow and rigid hours of operation
Lack of Transparency: Fails to mention bad news, selectively highlighting good news
Takes the Easy Way Out: Applies a one-size-fits-all approach to your budget, spending the bulk of it on non-performing targets without committing resources to curate a strategy that fits your unique needs

Our Testimonials

We've been a client of Pure Digital’s for several years now. They’ve been so great to us that we now think of them as more of a partner than just another client. Since our main focus is SEM, we can’t tell you how refreshing it is to work with a scrappy, knowledgeable team that, just like us, is actually willing to put in the effort required for reaching performance goals. Pure Digital clearly understands that a long-term partnership is one of the most important outcomes of a client’s success. Since day 1, the team was committed to growing in tandem with us, and we’ve both managed to flourish through their leadership. James Winstead VP of Marketing - LA Film School

It's rare to come across a team that takes their clients’ success so personally. I've had the pleasure of working with Pure Digital across a number of projects and if I had to sum up the whole experience with one phrase, it would have to be “ridiculously efficient.” I would highly recommend Pure Digital for anyone who is looking with a truly driven, hard-working team. Darcy Foster CEO - Pet Wellbeing

Too many companies under appreciate the value of a talented media buying team. But this is an indispensable resource for us, especially as a startup. After spending years building the foundation and preparing to launch, what’s the next thing we need? Traffic! Without efficient, high quality traffic, we would be out of business. The team over at Pure Digital runs our SEM and has helped us grow since the day we first launched. If it wasn’t for Pure Digital, we wouldn’t have been able to scale to a team of over 60 people with plenty of customers to serve. We are forever grateful for the support. Greg Dybec CMO - Wing Tel

Pure Digital helped us finally get back on track with our PPC and online marketing efforts. They showed us how to cut out excess spend while increasing our ROI. By going the extra mile for PPC, the team allowed us to build a better overall customer experience in the process. Scott Andrews CEO - Ace Exhibits

I've worked with Pure Digital for over a year now, and through half a dozen marketing programs. What I like most about Pure Digital is the collaborative and out-of-the-box perspective that they bring to every campaign. I don't think of them as my "search engine marketing" (SEM) vendor. I think of them as a true marketing partner that is legitimately committed to helping me reach my sales and profitability targets. Jonty Yamisha CMO - Coverdell

The Pure Digital Team have done a fabulous job scaling spend AND improving ROI for Bombas. They're not only incredibly responsive, but incredibly proactive as well. Kate Huyett VP of Advertising - Bombas

Working with the team at Pure Digital has been a great experience. We have dealt with many SEM companies in the past and they all promised better results than our partner at the time. Pure Digital was the only company that actually delivered on those promises, and the knowledge they shared has made us better at our jobs. Looking forward to more great results as we grow with them. Abe Weinzimer VP of Advertising - DCAP Insurance

I've had terrible experiences outsourcing my digital marketing needs in the past but my responsibilities at my company became so overwhelming that in order to grow, I had to hire someone to help me. When speaking with Pure Digital for the first time, I could tell right away that they knew the digital marketing landscape very well, so I wouldn't have to micro-manage them. Three years later, I can confidently say that I’ve found a true partner in digital marketing. I'm glad I chose to hire help, and I'm glad I chose Pure Digital. They're smart, innovative, dedicated, and unbelievably hard-working. They've earned my trust moving forward, and that's not an easy thing to do. I would recommend them to anyone I know with a huge stamp of approval. Daniel Samoohi CMO - Financial Banking Industry

Our business goals have become Pure Digital's business goals. It is a pleasure to work with a team that takes our success personally. Avery Smith President - DentalInsurance.com

We researched pay per click marketing companies for a few months before deciding on Pure Digital. So glad we did! We get the attention that you would expect from a small firm with the skills, knowledge, and tools of the largest agencies. In addition to increasing sales and profitability, the team has educated us about the right methods for achieving our goals and it seems like we are just going to keep on growing! I would give six stars if I could. Dave Levine CEO - Levine & Co

Pure Digital knows the online marketing space better than any company I’ve worked with in the last ten years. They quickly streamlined our account and brought in CPAs that were well below what we’d seen thus far. All of our questions were answered in a straightforward way and any changes we requested took place in a matter of hours, not days. In the end, they under promised and over delivered, which is not something you see very often in this business. Shawn Patrick General Manager - DentalInsurance.com

When we need help or have questions, the Pure Digital team is there to give answers and then take it a step further! Since the beginning of our partnership, we've seen a decrease in spend with an increase in ROI. We couldn't be happier with their insights and efforts towards all of our campaigns; whether it's SEM-related or not. Tom Hand General Manager - Ace Exhibits

The guys at Pure Digital are talented and have a real passion for what they do. The end result is a real effective passion for you and your company's goals. We often consider them part of our team, not a 3rd party agency. Rob Ackerley Director of Advertising - Pet Wellbeing

Our Services

SEM

Quality Score

Quality Score is a primary factor for determining CPC. It is a culmination of three quality metrics: landing page experience, expected CTR, and ad relevance. We’ve developed a process that highlights the metrics that need to be optimized on a weekly basis in order to reach an average quality score of 7.5 - 8.5 for all 2+ converting non-branded keywords in a matter of months. This average quality score saves about 37% per click, compared to the Google benchmark score of 5.

QS	CPC
10	Discounted by 50.00%
9	Discounted by 44.29%
8	Discounted by 37.50%
7	Discounted by 28.60%
6	Increased by 16.70%
5	Google Benchmark
4	Increased by 25.00%
3	Increased by 67.30
2	Increased by 150.00%
1	Increased by 500.00%

Attribution

Are you still on last click attribution in Google Ads? Attribution can get pretty complicated, especially with longer sales cycles and a higher number of average clicks before purchase. We’ve developed a formula that allows us to easily determine the best attribution for your goals. The idea behind this selection process is rooted in selecting the correct attribution in the first place: Giving non-branded keywords the credit they deserve so you can decrease your non-branded CPAs and scale!

Keyword funnel optimization

Prioritizing keywords by low, mid and high funnels allows account managers to optimize towards different goals, since every keyword has a unique sales cycle. Grouping keywords in funnel themes also provides complete transparency at the campaign level.

Wasteful spending Via Queries

Your target audience’s gender, age, location, job, marital status – It all means nothing if the user is not searching for your product. We fully recognize the power of a search query, and not just from your customers. We also analyze the queries of users who will never convert or convert at too high of a cost. Our persistent negative keyword strategy continuously prevents unnecessary spend while keeping the account fresh with new queries.

Analyzing Max CPC VS Avg CPC

Manual bidding strategies within search ad platforms allow you to set a maximum bid for a click on a keyword level. What you are really selecting, however, is the maximum average CPC, or cost-per-click, that you are willing to pay. Understanding the difference between your maximum CPC and average CPC can save hundreds of thousands of dollars in unnecessary spend.

AI Technology

AI technology is a huge topic in the marketing world, with more and more optimizations entering automation. But AI can never replace living, breathing, platform experts. As early adopters of Google-based automated bidding strategies, we learned how to utilize this tool as not a one click solution but a powerful component for performance. Our team has the extensive experience required for implementing AI to your advantage and maximize exposure to high quality users.

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Shopping

Feed optimization

Product Feed Optimization is mandatory any Google Shopping Campaign. High volume keywords should be featured at the beginning of product titles, followed by top converting queries to ensure the ad is ranked highly. With the right bidding and keyword strategy, your shopping ads can double serve the most relevant queries.

Advanced campaign structure

Advanced Campaign Structures are a product of extremely granular query sculpting. This requires strategic bidding, an extensive list of negative keywords, and the right campaign priorities. In addition to maximizing performance, sculpting queries while creating campaigns directs the majority of your budget to profitable areas.

Query sculpting

An advanced account structure makes it possible to bid on the search query level following fluctuations in search query performance. This approach revolves around campaign priority and negative keywords, both of which provide better control over general performance.

Campaign priority

Campaign priority for Google Shopping Campaigns seems simple at first but it is actually a very advanced and complex concept. Our audits often reveal campaigns that have been structured well but their priority settings are not correct at all. Understanding how to capitalize on each priority level will take your e-commerce account a long way in the Google Shopping channel.

Wasteful spending

We consistently keep our ad spend under control through a series of strategies such as using filters to single out overspending products, creating ad schedules and adding overspending terms as negatives. We don’t simply “set it and forget it.”

AI (Smart Shopping Campaign)

Smart Shopping is one of Google’s newest campaign options. By applying automation and machine learning to standard Shopping and Display remarketing, Smart Shopping delivers the most relevant combinations of visual and textual assets within the Search, Display, YouTube, and Gmail channels. Initial tests have reported conversion values of more than 30% for roughly the same cost as other types of campaigns.

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The Los Angeles Film School in Process of filming a movie

Featured Case Study - B2C Lead Generation

Driving Off Campus & On Campus Leads for a Privately Owned School

Our client contacted us with several inefficiencies: excessive low quality leads, insufficient sales volume, and a lack of data merging between their CRM system & Google Ads, which is necessary for analyzing queries by sales, not just leads.

Increased leads by

While decreasing CPL by

31%

See Full Case Study

Our Case Studies

B2C E-commerce

3X increase in subscribers,
10% decrease in CPA

Internal attempts to build out non-branded campaigns were unsuccessful, and relying on their branded name for all sales would be detrimental to growth.

Service: Search View Case Study

B2B Lead Generation

2X increase in leads,
50% decrease in CPL

By helping our client merge the data between their CRM system & Google Ads, we were able to optimize the account to increase efficiency and drive higher quality leads.

Service: Search, Shopping View Case Study

B2C Lead Generation

4X increase in leads,
33% decrease in CPL

In this ever-changing price auction landscape, we’ve been tasked with delivering superior results year after year. Over the course of this partnership with four years and counting, the agenda has had but one focal point: sell more home warranty policies.

Service: Search View Case Study

B2B E-commerce

2X increase in Revenue,
41% decrease in CPA

Changing the method of optimizations based on our client's long sales cycles and overcoming attribution challenges led us generate more business for less.

Service: Search, Shopping View Case Study

The Core Team

Benjamin Arabov

CEO

My name is Benjamin Arabov, and I am the founder and CEO of Pure Digital. I am driven by my passions for doing things others can’t and sharing my knowledge with my customers and team members. It is my personal mission to show hard working businesses the power of digital marketing when it is actually used correctly. Rather than just a “business partner,” I like to think of myself as a close friend helping people save money and introduce their amazing products to their customers. Earning the reputation of an industry leader in digital acquisition problem solving is just a bonus.

Michelle Greenberg

Director of Operations

My name is Michelle Greenberg, and I am the Director of Operations at Pure Digital. I’ve been managing PPC accounts for nearly a decade, largely because of my ability to quickly understand what clients are looking for. Trusting someone to manage your marketing budget is a big deal, so I take this responsibility very seriously. Every day, I am lucky enough to interact with businesses I am passionate about and help them grow, and not just in terms of revenue and efficiency. I strive to create spending strategies capable of improving all elements of my clients’ businesses, which is the definition of true success in this industry.

Michal Dzieciolowski

Director of PPC Growth

My name is Michael Dzieciolowski, and I am the Director of PPC Growth at Pure Digital. Exposed to technology at a young age, I became fascinated with computers and how they facilitate human interaction. Working in SEM gives me the opportunity to analyze consumer behavior through trends and incorporate that data into major initiatives, like launching new products or building the best ecommerce experience. Thanks to my familiarity with the latest tracking tools and advertising capabilities, clients can count on me to learn as much as possible about their target audience and overcome any SEM-related issue that comes to hand.

Matthew Samoohi

COO

My name is Matthew Samoohi, and I am the COO of Pure Digital. I work closely with our CEO, Benjamin, to uphold the highest standards of performance across the board while ensuring our daily operations run smoothly. Years of experience with business growth have taught me the importance of a vibrant culture and crystal clear vision of the future. I am firmly dedicated to implementing both of these strengths in our individual and collaborative efforts. Strategically working towards our goals by keeping our systems and operations in top shape is what gets me excited about coming to work every day.

Marc Berolo

Sr. Account Manager (SEM)

My name is Marc Berolo, and I am the Senior Account Manager of Pure Digital’s SEM channel. Thanks to my entrepreneurial background, I am well-aware as to how difficult it is to maintain a sensitive budget while making wise but lucrative spending decisions. My clients often refer to me as a perfectionist due to my ultra-meticulous attitude, especially in regards to account optimizations. I only settle for the highest quality of performance and I am constantly teaching myself all there is to know about every relevant tool or platform. When a new player enters the digital marketing game, I make it my personal mission to become an expert in that facet as well.

Mia Parcela

Sr. Account Manager (Shopping)

My name is Mia Percela, and I am the Senior Account Manager of Pure Digital’s Shopping channel. I have always held myself to the highest of standards when it comes to client satisfaction, so I welcome the pressure associated with my position. This outlook has motivated me to continuously break revenue records and ensure massive ROIs for budgets of all sizes. I encourage clients to increase their expectations for profitability when an account is under my control. The first step in this direction is paying extraordinary attention to detail, and taking the time to thoroughly analyze every discernible pattern or irregularity.

Fred Charles

Team Lead, Reporting

My name is Fred Charles, and I am the Lead Reporter for Pure Digital. Thanks to my vast knowledge of Microsoft Excel, I have created a series of templates that allow managers to quickly discern important information about consumer behavior, ad performance, and budget allocation. Since managers rely on my data to support their every decision, I take extra measures to ensure my accuracy and speed are never compromised.

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F.A.Q.

What is your typical process to build out a 60 to 90 day blueprint strategy?

Before we start working with a new client, we take 7-14 days to put together a detailed, data-driven blueprint strategy, which is implemented over the following 60 to 90 days. This initial deep dive provides us with accurate information about the current state of the account, highlighting the actions needed in order to reach desired goals.

You communicate directly with the account managers on your team on a daily basis. This allows the two companies to collectively brainstorm granular, high-level strategies for scaling the account and increasing efficiency.

There’s a common misconception that SEM is “easy” when in reality, it’s one of the most demanding channels to manage in the digital ecosystem. SEM has many variables requiring daily attention to prevent missed opportunities or being taken advantage of by Google. Outsourcing SEM puts your account in the hands of multiple people who are up to date with the latest trends and most effective strategies. These individuals are also constantly brainstorming new ideas with fellow internal team members who live and breath the SEM space.

We assign accounts to account managers based on their past experience, whether it’s ecommerce or lead gen or B2B. This ensures that both teams are speaking the same language from the first day of the partnership, which we have found to be integral for success. If a new client comes from an industry in which we don’t have experience, the account is assigned to a manager who is passionate about that industry.

We have a very rigorous screening process to identify the absolute best in our field. We are experts in our domains, so we look for great problem solvers with passion and drive — the types of people we want to work with (and learn from) ourselves. Of the hundred of applications Pure Digital receives, fewer than 5% are usually accepted. Check out our careers page to see our hiring process.