Who is Pure Digital?
Our values that we live by
hard work, teamwork, flexibility, attention to detail, integrity, data first & service focused.
We are extremely focused
We drive high quality SEM sales at scale while hitting acquisition goals.
Overview of Processes
Dedicated Teams
We at Pure Digital deploy an average of 40% more resources than the average agency. Your team will always consist of dedicated experts in each individual marketing channel, as opposed to inexperienced salespeople or generic project managers.
Flow of Communication
We create Slack channels for each client to streamline communication, encourage collaboration of diverse ideas, and maintain a strong sense of unity. Our teams act on the principle of full transparency, giving our clients an unobstructed view of our processes.
Rapid Execution
Our streamlined project workflow facilitates our remarkable turnaround time of 24-48 hours, compared to the industry standard of 2-4 weeks. Attributable to our tremendous attention to detail, we are able to turn ideas into reality at an unrivaled pace, without sacrificing quality.
Innovative and Technology Driven
We are constantly on the lookout for new technology to improve our processes. The technology that is already ubiquitous in the industry is not enough- we strive to stay at the forefront of innovation by acting quick to adopt new systems and data analysis tools.
Who We Help
Why Choose Pure Digital
- Clients First, Partners Always: We act as an extension of your marketing team
- Customer Service: Encounter a problem at 9pm on a Friday? We’re on it
- Transparency: We’ll tell you when things are good, but more importantly, flag opportunities for improvement so we can quickly bridge those gaps
- Performance Driven: Our mission is rooted in spending your capital conservatively, as if it were our own
Traditional Agency
- Just Another Client: No true partnership or individualized strategy
- Customer Service: You can’t reach your account manager outside narrow and rigid hours of operation
- Lack of Transparency: Fails to mention bad news, selectively highlighting good news
- Takes the Easy Way Out: Applies a one-size-fits-all approach to your budget, spending the bulk of it on non-performing targets without committing resources to curate a strategy that fits your unique needs
Our Testimonials
We've been a client of Pure Digital’s for several years now. They’ve been so great to us that we now think of them as more of a partner than just another client. Since our main focus is SEM, we can’t tell you how refreshing it is to work with a scrappy, knowledgeable team that, just like us, is actually willing to put in the effort required for reaching performance goals. Pure Digital clearly understands that a long-term partnership is one of the most important outcomes of a client’s success. Since day 1, the team was committed to growing in tandem with us, and we’ve both managed to flourish through their leadership.James Winstead VP of Marketing - LA Film School![]()
It's rare to come across a team that takes their clients’ success so personally. I've had the pleasure of working with Pure Digital across a number of projects and if I had to sum up the whole experience with one phrase, it would have to be “ridiculously efficient.” I would highly recommend Pure Digital for anyone who is looking with a truly driven, hard-working team.Darcy Foster CEO - Pet Wellbeing![]()
Too many companies under appreciate the value of a talented media buying team. But this is an indispensable resource for us, especially as a startup. After spending years building the foundation and preparing to launch, what’s the next thing we need? Traffic! Without efficient, high quality traffic, we would be out of business. The team over at Pure Digital runs our SEM and has helped us grow since the day we first launched. If it wasn’t for Pure Digital, we wouldn’t have been able to scale to a team of over 60 people with plenty of customers to serve. We are forever grateful for the support.Greg Dybec CMO - Wing Tel![]()
Pure Digital helped us finally get back on track with our PPC and online marketing efforts. They showed us how to cut out excess spend while increasing our ROI. By going the extra mile for PPC, the team allowed us to build a better overall customer experience in the process.Scott Andrews CEO - Ace Exhibits![]()
I've worked with Pure Digital for over a year now, and through half a dozen marketing programs. What I like most about Pure Digital is the collaborative and out-of-the-box perspective that they bring to every campaign. I don't think of them as my "search engine marketing" (SEM) vendor. I think of them as a true marketing partner that is legitimately committed to helping me reach my sales and profitability targets.Jonty Yamisha CMO - Coverdell![]()
The Pure Digital Team have done a fabulous job scaling spend AND improving ROI for Bombas. They're not only incredibly responsive, but incredibly proactive as well.Kate Huyett VP of Advertising - Bombas![]()
Working with the team at Pure Digital has been a great experience. We have dealt with many SEM companies in the past and they all promised better results than our partner at the time. Pure Digital was the only company that actually delivered on those promises, and the knowledge they shared has made us better at our jobs. Looking forward to more great results as we grow with them.Abe Weinzimer VP of Advertising - DCAP Insurance![]()
I've had terrible experiences outsourcing my digital marketing needs in the past but my responsibilities at my company became so overwhelming that in order to grow, I had to hire someone to help me. When speaking with Pure Digital for the first time, I could tell right away that they knew the digital marketing landscape very well, so I wouldn't have to micro-manage them. Three years later, I can confidently say that I’ve found a true partner in digital marketing. I'm glad I chose to hire help, and I'm glad I chose Pure Digital. They're smart, innovative, dedicated, and unbelievably hard-working. They've earned my trust moving forward, and that's not an easy thing to do. I would recommend them to anyone I know with a huge stamp of approval.Daniel Samoohi CMO - Financial Banking Industry![]()
Our business goals have become Pure Digital's business goals. It is a pleasure to work with a team that takes our success personally.Avery Smith President - DentalInsurance.com![]()
We researched pay per click marketing companies for a few months before deciding on Pure Digital. So glad we did! We get the attention that you would expect from a small firm with the skills, knowledge, and tools of the largest agencies. In addition to increasing sales and profitability, the team has educated us about the right methods for achieving our goals and it seems like we are just going to keep on growing! I would give six stars if I could.Dave Levine CEO - Levine & Co![]()
Pure Digital knows the online marketing space better than any company I’ve worked with in the last ten years. They quickly streamlined our account and brought in CPAs that were well below what we’d seen thus far. All of our questions were answered in a straightforward way and any changes we requested took place in a matter of hours, not days. In the end, they under promised and over delivered, which is not something you see very often in this business.Shawn Patrick General Manager - DentalInsurance.com![]()
When we need help or have questions, the Pure Digital team is there to give answers and then take it a step further! Since the beginning of our partnership, we've seen a decrease in spend with an increase in ROI. We couldn't be happier with their insights and efforts towards all of our campaigns; whether it's SEM-related or not.Tom Hand General Manager - Ace Exhibits![]()
The guys at Pure Digital are talented and have a real passion for what they do. The end result is a real effective passion for you and your company's goals. We often consider them part of our team, not a 3rd party agency.Rob Ackerley Director of Advertising - Pet Wellbeing![]()
Our Services
SEM
Quality Score
Quality Score is a primary factor for determining CPC. It is a culmination of three quality metrics: landing page experience, expected CTR, and ad relevance. We’ve developed a process that highlights the metrics that need to be optimized on a weekly basis in order to reach an average quality score of 7.5 - 8.5 for all 2+ converting non-branded keywords in a matter of months. This average quality score saves about 37% per click, compared to the Google benchmark score of 5.
QS | CPC |
---|---|
10 | Discounted by 50.00% |
9 | Discounted by 44.29% |
8 | Discounted by 37.50% |
7 | Discounted by 28.60% |
6 | Increased by 16.70% |
5 | Google Benchmark |
4 | Increased by 25.00% |
3 | Increased by 67.30 |
2 | Increased by 150.00% |
1 | Increased by 500.00% |

Attribution
Are you still on last click attribution in Google Ads? Attribution can get pretty complicated, especially with longer sales cycles and a higher number of average clicks before purchase. We’ve developed a formula that allows us to easily determine the best attribution for your goals. The idea behind this selection process is rooted in selecting the correct attribution in the first place: Giving non-branded keywords the credit they deserve so you can decrease your non-branded CPAs and scale!
Keyword funnel optimization
Prioritizing keywords by low, mid and high funnels allows account managers to optimize towards different goals, since every keyword has a unique sales cycle. Grouping keywords in funnel themes also provides complete transparency at the campaign level.

Wasteful spending Via Queries
Your target audience’s gender, age, location, job, marital status – It all means nothing if the user is not searching for your product. We fully recognize the power of a search query, and not just from your customers. We also analyze the queries of users who will never convert or convert at too high of a cost. Our persistent negative keyword strategy continuously prevents unnecessary spend while keeping the account fresh with new queries.
Analyzing Max CPC VS Avg CPC
Manual bidding strategies within search ad platforms allow you to set a maximum bid for a click on a keyword level. What you are really selecting, however, is the maximum average CPC, or cost-per-click, that you are willing to pay. Understanding the difference between your maximum CPC and average CPC can save hundreds of thousands of dollars in unnecessary spend.

AI Technology
AI technology is a huge topic in the marketing world, with more and more optimizations entering automation. But AI can never replace living, breathing, platform experts. As early adopters of Google-based automated bidding strategies, we learned how to utilize this tool as not a one click solution but a powerful component for performance. Our team has the extensive experience required for implementing AI to your advantage and maximize exposure to high quality users.
Shopping
Feed optimization
Product Feed Optimization is mandatory any Google Shopping Campaign. High volume keywords should be featured at the beginning of product titles, followed by top converting queries to ensure the ad is ranked highly. With the right bidding and keyword strategy, your shopping ads can double serve the most relevant queries.
Advanced campaign structure
Advanced Campaign Structures are a product of extremely granular query sculpting. This requires strategic bidding, an extensive list of negative keywords, and the right campaign priorities. In addition to maximizing performance, sculpting queries while creating campaigns directs the majority of your budget to profitable areas.
Query sculpting
An advanced account structure makes it possible to bid on the search query level following fluctuations in search query performance. This approach revolves around campaign priority and negative keywords, both of which provide better control over general performance.
Campaign priority
Campaign priority for Google Shopping Campaigns seems simple at first but it is actually a very advanced and complex concept. Our audits often reveal campaigns that have been structured well but their priority settings are not correct at all. Understanding how to capitalize on each priority level will take your e-commerce account a long way in the Google Shopping channel.

Wasteful spending
We consistently keep our ad spend under control through a series of strategies such as using filters to single out overspending products, creating ad schedules and adding overspending terms as negatives. We don’t simply “set it and forget it.”
AI (Smart Shopping Campaign)
Smart Shopping is one of Google’s newest campaign options. By applying automation and machine learning to standard Shopping and Display remarketing, Smart Shopping delivers the most relevant combinations of visual and textual assets within the Search, Display, YouTube, and Gmail channels. Initial tests have reported conversion values of more than 30% for roughly the same cost as other types of campaigns.

Featured Case Study - B2C Lead Generation
Driving Off Campus & On Campus Leads for a Privately Owned School
Our client contacted us with several inefficiencies: excessive low quality leads, insufficient sales volume, and a lack of data merging between their CRM system & Google Ads, which is necessary for analyzing queries by sales, not just leads.
Our Case Studies
B2C E-commerce
3X increase in subscribers,
10% decrease in CPA
Internal attempts to build out non-branded campaigns were unsuccessful, and relying on their branded name for all sales would be detrimental to growth.
B2B Lead Generation
2X increase in leads,
50% decrease in CPL
By helping our client merge the data between their CRM system & Google Ads, we were able to optimize the account to increase efficiency and drive higher quality leads.
B2C Lead Generation
4X increase in leads,
33% decrease in CPL
In this ever-changing price auction landscape, we’ve been tasked with delivering superior results year after year. Over the course of this partnership with four years and counting, the agenda has had but one focal point: sell more home warranty policies.
B2B E-commerce
2X increase in Revenue,
41% decrease in CPA
Changing the method of optimizations based on our client's long sales cycles and overcoming attribution challenges led us generate more business for less.
